Once it’s done reducing the file, it will automatically update your files so you don’t have to separately download the optimized versions. Once you download the app onto your desktop, you can drag and drop all your images into the app. In my opinion, it is SO worth the money, especially if you are a website designer, photographer, or someone who uploads a lot of photos to your website. You can start with a free trial before you have to upgrade to the paid version, which is $60. JPEGmini is an amazing tool that will reduce the file size up to 80%. This part of the Squarespace image optimization process involves using 2 different programs so I can benefit from this twice. You want to use a tool that will maintain the photos’s quality. Reduce image file size with a toolĪfter you’ve changed the image dimensions, now it’s time to reduce the file size. You can drag it around the image or expand the box to where you’d like the image to crop. You’ll notice that the dotted box that appears is a square. Note: If your image is horizontal or vertical and you want to crop it to a square, you can do that inside Squarespace (explained below), or use the crop feature inside this window. This can be as small as 300px x 300px since the area is very limited. For example mine is just the letters “lt” in a pink circle. If you’re not sure what a favicon is, it’s the little image that appears in your browser tab. It’s okay for banner images to be between 400 and 500KB, but you’ll want your other images to be much smaller.īanner images or background images - 2500px x 1500px, or 2000px wide at the lowestĪll other (individual images, gallery images, thumbnail images for blogs, products and events) - 2000px x 1500pxĪnything lower than 1500 px can become very blurry and low quality, which you don’t want because it will hurt your professionalism. You want all of your images below 500KB before uploading them to your website. Most high quality photos will be between 5 and 15MB, especially for photographers. Types of images and sizing recommendations: Most stock photos and brand photography are JPG images, whereas you might be uploading graphics and icons as PNG files. PNG files tend to be images with transparent backgrounds and JPG files have a white background. You want to use either PNG or JPG files for your website. Image file types and recommend sizes File types That’s why it’s so important to rename your images at the very least.īut don’t worry, I’m going to dive into this a little later. This isn’t talked about as much, but Google pulls the alt text of images to tell visually impaired people what the image is. ![]() Not only does it help your ranking in the Google search results, but also your ranking in Google image search. ![]() When you rename your image file to include keywords, which I explain below, Google is able to gain a better understanding of what exactly your image is. You can test your site speed with PageSpeed Insights. This is a prime example of why you need to care about SEO even if you’re not blogging. That means your website is practically useless because dream clients aren’t able to see what you have to offer. You want your website to load within 3 seconds, or else people won’t even reach your website because they don’t have the patience to wait. Site speed the time it takes for Google to display your website to a user.Ī big culprit of slow site speed is adding very large images to your website because there’s a lot that Google has to load onto a screen. Site speed is a ranking factor when trying to move your website up in the Google search results. Without further ado, let’s chat about Squarespace image size best practices… Why you need to optimize your images before uploading them to Squarespace It increases site speed There are many reasons why you want to take the time to optimize your Squarespace website images. If you’re not familiar with SEO, it stands for search engine optimization - read all about what SEO, how it works, and top ranking factors. The answer is yes! Because it’s super important for SEO.Īs a Squarespace SEO strategist, this is something I see missing from a lot of websites for coaches and creative entrepreneurs like photographers. Looking to optimize the images for your Squarespace website?Īnd if you’re thinking, “Do I have to resize my photos before I upload them?”
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